As a business owner or marketer, creating a video for your company is a great way to showcase your products, services, or brand in a visually engaging way. Videos have become an essential part of modern marketing, allowing you to communicate complex ideas in a simple and engaging manner. But once you've made your video, the next question is where to put it so that it can reach the maximum number of people. In this blog, we'll explore the top places to use your company videos to increase visibility, engage with your target audience, and drive business results.
1. Your Website
Your website is the foundation of your online presence and should be the first place you showcase your company videos. Adding videos to your homepage or a dedicated "Videos" section will give visitors an inside look at your brand and what you have to offer. This is also a great opportunity to optimize your website for search engines by including relevant keywords in your video titles, descriptions, and tags.
Many clients of W Beyer Creative choose final video products that contain our asset packages, which contain additional video and image items that companies can use on their websites. This can include a silent homepage banner video, still images, and short silent loops. These additional assets give you the ability to bring your company alive across your website.
2. LinkedIn (and, of course, social media in general)
Social media platforms have become a crucial part of modern marketing, allowing you to reach a large, targeted audience. Sharing your videos on platforms such as Facebook, Instagram, Twitter, and LinkedIn can increase your brand’s visibility, engage with your followers, and drive social media traffic to your website. When sharing your videos on social media, be sure to use eye-catching thumbnails and captions to grab the attention of your audience.
We really value using LinkedIn to share video content, because it’s where your fellow professionals are presenting themselves online. You can get your company in front of a lot of the right people by connecting with others in your industry, or related industries, and it’s a great platform for using videos to draw attention from prospective employees in your recruiting methods.
YouTube is the world's largest video-sharing platform, with billions of monthly active users. Uploading your videos to YouTube can help you reach a wider audience, increase the visibility of your brand, and drive traffic to your website. Additionally, you can use YouTube’s advanced targeting and measurement tools to reach a specific audience and track the success of your videos.
4. Google Business Page
Your Google Business page can be used for more than just getting 5-star reviews. Google allows companies to post short videos that come up at the top of your company's search results, allowing you to get visibility faster over your competition.
You may not have originally intended to use your new video content as a tv commercial spot, but you may be able to. Some companies that have worked with W Beyer Creative have decided to use their 30-second video assets for just that. You're allowed to get return on your video in as many ways as you can, and are encouraged to do so!
6. Job Postings
Recruiting for positions in your company, and looking to gain some more interest with your job ad? Include a video that shows what your company is all about. A dedicated recruitment video might be just what you need to attract more interest to your job openings.
7. Email Marketing
Including a video in your email campaigns is a great way to grab your subscribers' attention and keep them engaged. By including a video in your email, you can convey information in a more dynamic and engaging way and increase the chances of your message being read and acted upon.
8. Landing Pages
If you're running an advertising campaign or promoting a specific product or service, consider adding a video about it to your landing page. This can help increase conversion rates and make it easier for visitors to understand what you have to offer. By adding a video to your landing page, you can increase visitor engagement and make a lasting impression on your target audience. The wider you cast your net with your videos, the more likely you’ll be to attract more unique viewers with possible interest in your product or service.
9. Gallery Exhibits
If you’re an artist with an upcoming exhibit, check with the gallery to see if they offer the option to showcase a video along with your exhibit. Having a video that displays your creative process can provide viewers with insight into you as an artist, which can make your work more memorable, leave a lasting impression, and promote future commissions. Pair this use with your social media/website/gallery website landing page for your exhibit, and you’re reaching a lot of potential new fans and followers using an entirely new medium. Here’s an example of a gallery exhibit video created by W Beyer Creative to accompany artist Ruby Silvious' exhibit at the Albany Institute of History and Art.
10. Streaming Platforms
Hulu, YouTube, even Alexa — people are constantly inundated with ads on everyday used streaming sites, but it can be easy to forget they are a viable platforms to market on. W Beyer Creative works collaboratively with advertising companies that specialize in running company ads anywhere business owners and leaders want their content to be seen. We can help you get your video viewed in the right places at the right times for optimal results.
11. Conferences and Trade Shows
If you're exhibiting at a conference, trade show, or other expo event, consider using a video to showcase your brand and products. This can be a great way to attract visitors to your table and stand out from fellow exhibitors. Additionally, you can use your video to educate visitors about your products and services, showing them answers to frequently asked questions.
12. Sales Meetings and Presentations
If you're giving a presentation or pitch, adding a video can make it more engaging and memorable. This can help you stand out from other presenters and leave a lasting impression. Whether you're presenting in-person or online, using a video in your presentation can help you convey complex ideas in a simple, appealing way. Video doesn’t need to be the front and center of your presentation; simply having it as an option to reference to if the need arises can make video a valuable asset in your marketing toolbox.
There are many places to use your company videos to increase visibility, engage with your audience, and drive business results. From your website and social media to email campaigns, trade shows, and presentations, there are numerous opportunities to showcase your brand and products in a visually engaging way. By taking advantage of these platforms and opportunities, you can ensure that your videos reach the maximum number of people and help you achieve your marketing goals.