American Cancer Society - Survivor Story

American Cancer Society's national office contacted W Beyer Creative to produce a survivor story video to be aired at their annual Coaches vs. Cancer Gala to engage the audience and boost donations for the cause.

Type of Video:
Healthcare, Non-Profit
Production Time:
2 Weeks
Production Year:
Project Partners:
The Client & Project

American Cancer Society

Industry: Non-Profit, Health Organizations
Location: Filmed in Latham/Schenectady, NY | Gala hosted in Rochester, NY

American Cancer Society (ACS) hosts a national gala each year to raise money for cancer research and support nationally. This event, which changes locations each year, was held in Rochester, NY in 2024. ACS’ national office contacted the NY branch requesting media contacts and hired W Beyer Creative to film a survivor story with a local cancer survivor who could attest to the excellent experience provided by the American Cancer Society Rochester Hope Lodge, a facility that provides no cost stays for individuals visiting the region to receive cancer care at the area’s hospitals.

In addition to interviewing Barbara on-camera to capture her emotional story about her stay at the Hope Lodge, we captured supplemental footage of Barbara spending time with her daughter an with Barbara in her home.


Woodard Marine
Video Use

Gala Fundraising

The video was showcased during the Coaches vs. Cancer Gala & Golf event to encourage attendees to give what they can and donate to the organization, which provides support to people fighting cancer. The video helped to raise tens of thousands of dollars in support for the cause.

Woodard Marine

What Our Clients Say

Working with W Beyer Creative was fantastic from the time of introduction to sharing our video with our audience. Will was extremely easy to work with, understood the story we were trying to tell, very flexible, and ultimately very talented. I would recommend W Beyer Creative to anyone in need of video production – we are very grateful!

Amy R.
American Cancer Society

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