Optimized videos are a powerful social media marketing tool because they are short, visually appealing, and have a clear call to action.
They are perfect for grabbing people’s attention on social media and getting them to take action, whether it’s subscribing to your channel, following you on social media, or even just watching another one of your videos.
This blog post will teach you why your business needs optimized marketing videos and how to make them.
Let us first look at the why…
Why optimized videos are important for marketing
Creating optimized videos is a great way to connect with potential customers and promote your product or service. Here are reasons why your business needs optimized videos:
1. They’re short and attention-grabbing.
They are an effective way to grab people’s attention on social media platforms. Social media users are notoriously impatient and have very short attention spans.
This is why it’s so important to create videos that are short, sweet, and to the point. Optimized videos are typically under two minutes long and are designed to grab people’s attention and get them interested in what you offer.
People are 3x more likely to watch a social media-optimized video until the end than a traditional video.
2. They’re visually appealing.
People love watching videos and are more likely to watch a video than read a long block of text. This is why it’s important to make your videos look good and include some engaging visuals and video content.
3. They have a clear call to action.
At the end of your video, you should include some kind of call to action that encourages people to subscribe to your channel, follow you on social media, or watch another one of your videos. This will help you boost engagement and get more people interested in your offer.
4. They promote action:
Videos with calls to action see a whopping increase of 80% in engagement. The whole point of social media-optimized videos is to get people to take action, whether it’s subscribing to your channel, following you on social media, or even just watching another one of your videos.
5. They’re easy to share:
Optimized social media videos are six times more likely to be shared on most social media platforms than traditional videos.
6. They’re mobile-friendly:
With over half of all videos being watched on mobile devices, it’s important to make sure your videos are formatted for smaller screens.
Video marketing stats
Video marketing is a form of content marketing, which means creating and sharing videos online to achieve your marketing goals. These goals can range from increasing brand awareness to generating leads or even making sales.
When done correctly, video marketing can be an incredibly effective way to reach your target audience and increase brand awareness. Here are statistics from different social media platforms:
- 250 million users view Instagram stories every day.
- More than 500 million people watch Facebook videos every day.
Facebook Live is a great way to connect with your audience in real-time. Live video allows you to share your thoughts and ideas with your followers. Not only is it a great way to connect with your followers, but it is also a great way to build trust and credibility.
- YouTube has over a billion users, and people watch hundreds of millions of hours of video daily.
- There are over 330 million monthly active Twitter users. Those who view Twitter videos are 2.5X more likely to convert than those who don’t.
- LinkedIn has over 610 million active users.
What does this mean for your brand or business?
It means that there is a huge opportunity for you. With a good video strategy, you can reach all these people and increase your brand awareness, generate leads, or even make sales.
How to create optimized video
There are a few key things that you need to do to make sure your videos are social media optimized;
- Understand your target audience
Understand what social media platform your target audience is using.
For example, if you are targeting millennials, you will want to focus on platforms like Snapchat and Instagram. Facebook and LinkedIn might be more effective if you are targeting baby boomers.
Once you know which platforms to focus on, you can start creating optimized social media video content and videos.
- Ensure your videos are the right length
Videos for social media consumption should be short. People have short attention spans on social media. Ensure your video is under 2 minutes long.
- Use keyword-rich titles and descriptions.
Add a title, description, and tags that are relevant to your video. This will help people find your videos more easily on search engines. It will also ensure that the search engines properly index your videos. Give informative content to achieve the best rates of engagement.
- Optimize for mobile viewing
As more and more people watch videos on their mobile devices, it’s important to ensure your videos are optimized for smaller screens. Use visuals that are easy to see on a smaller screen.
- Use music:
Music is a great way to add energy and keep people engaged. Ensure you use music appropriate for the platform you’re posting on. For example, avoid using copyrighted material on YouTube channels.
- Use visuals:
Bright colors and eye-catching visuals are key to grabbing people’s attention on social media.
- Promote your videos
You can do this by;
- Sharing them on your own social channels,
- Using relevant hashtags,
- Tagging relevant people and pages,
- Encouraging Instagram users to follow you for exclusive video content,
- Embedding the video on your website or blog using a clickable link,
- Use paid ads if necessary.
What is the best format for social media videos?
The best video format will vary depending on the platform you are using and the goals of your campaign. It is important to upload videos in the right format.
For example, use a .mp4 file for Facebook or a .mov file for Twitter. Also, ensure that your videos are the right size.
- The dimensions of Facebook videos are 1080 x 1920 pixels with an aspect ratio of 9:16.
- The dimensions of Twitter videos are 1,280 x 720 pixels with a 1:1 aspect ratio.
- The dimensions of an Instagram video are 1,080 x 1,080 pixels.
- The dimensions of Snapchat videos are 1,080 x 1920 pixels.
Types of social media videos
- How-to videos:
These videos show your audience how to do something, whether to make a perfect grilled cheese sandwich or change a tire.
- Product demonstrations:
Showing your product in action is a great way to get people interested in what you’re selling.
- Customer testimonials:
Client testimonial videos are a great way to build trust with potential customers.
- Behind-the-scenes videos:
These videos give your audience a behind-the-scenes look at your business, which helps them feel more connected to you. - FAQ videos:
These videos answer common questions people have about your product or service.
Bottom line
Creating optimized videos for social media is a great way to connect with potential customers and promote your product or service. If you’re not already using this powerful marketing tool, now is the time to start.
If you need help getting started, contact W Beyer Creative. We can help you create optimized videos that get results.
